A Potential Game-Changer

Back in March 2020, a time when health and environmental impact came sharply into focus for consumers, grocery stores sold 231% more fresh plant-based foods on a year-over-year basis. This was a critical moment, in our view.

The global plant-based food market is expected to achieve a CAGR of 10.2% and reach a size of $34.46 trillion by 2026.

Principals of Future Money Trends own 1.163M shares of PlantX Life (US: PLTXF), as of today.

The site launched at the beginning of 2020. Since then, PlantX Life (CAD: VEGA & US: PLTXF) has been focused on potentially establishing itself as the digital face of the plant-based community.

  1. PlantX Life (US: PLTXF) offers customers across North America more than 10,000 plant-based products.
  2. PlantX hopes to further expose its brand to the U.S. market and ultimately raise its overall profile while enhancing shareholder value with a potential listing on a famous stock market exchange.

Literally this morning the company announced that they’re pursuing a NASDAQ listing (read HERE), in order to allow for additional exposure. The NASDAQ is among the biggest market exchanges in the world; home to well-known tech giants, along with consumer product giants, like Starbucks.

PlantX (US: PLTXF) is taking a significant step to enhance its profile by launching a new U.S.-focused capital market strategy. In doing so, it’s preparing for a listing of its common shares on the NASDAQ Capital Market!

In advance of an anticipated NASDAQ listing, PlantX will file a Form 40-F Registration Statement with the SEC (note that the listing of the company’s common shares on the NASDAQ remains subject to the approval of the NASDAQ and the satisfaction of all applicable listing and regulatory requirements).

PlantX CEO Julia Frank celebrated this development for the company by saying, “We are thrilled with the prospect of listing on NASDAQ.”

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    This September 14th, 2020 PRESS RELEASE was another important milestone, in our opinion:

    Under the terms of the agreement that PlantX announced back then, Liv Marketplace will purchase a minimum of USD$25,000,000 (approximately CAD$33,000,000) of PlantX Life’s products over a one-year term for distribution in the United States!

    In addition, Liv Marketplace will pay the company a 6% royalty on the gross revenue generated under the agreement. Under this model, the company will not have to incur additional U.S. labor costs and will virtually have no carrying costs for inventory in the U.S. due to Liv Marketplace fulfilling online orders using its facilities and staff.

    Liv Marketplace will build and operate the company’s first brick-and-mortar retail location in San Diego, California. The 4,515-square-foot store will be located at 3930 5th Avenue in San Diego, California and will serve as the company’s showcase store in the United States with over 5,000 plant-based products available for purchase. This will bring the company’s current Canadian meal delivery service to the United States.

    The store will be a working prototype where consumers will be able to shop and check out products using their mobile device via the company’s mobile app.

    Here’s a comparison chart between the NASDAQ 100 and PlantX Life’s shares (CAD: VEGA), between December 2nd and present day:

    PlantX Life Inc. (CAD: VEGA & US: PLTXF) SUMMARY

    *October 1st, 2020: On this date, the company announced the addition of juices to its e-commerce platform. The addition of its own branded juices allows PlantX to further expand its category verticals.

    *October 8th, 2020: On this date, the company announced joining the $38.4bn North American pet food industry by launching a pet food vertical with Kirtana Inc. products.

    PlantX is now able to offer a variety of pet food products from Kirtana Inc., including Evolution Diet, Ami, and Benevo brands and featuring plant-based dry kibble formulas, an assortment of wet food in cans, and delicious vegan bone treats.

    Ami cat formula is well recognized among cat guardians, while Benevo offers a unique organic formula. Evolution Diet provides nutrition for dogs and cats of all life stages with non-GMO and organic formulas.

    *November 6th, 2020: On this date, the company announced its acquisition of Bloombox Club UK.

    • Bloombox Club UK is a privately held e-commerce company based in the United Kingdom that sells and delivers indoor plants to its established wellness community via a subscription service and online shop.
    • Bloombox Club UK will continue to operate as a wholly-owned subsidiary run by its founder, Dr. Katie Cooper, and her U.K. team while leveraging the deep e-commerce and technical expertise of PlantX to drive higher conversions and accelerate expansion into the Netherlands, Germany, and the rest of Europe.
    • Bloombox Club UK started in 2015. Since then, it has delivered over 55,000 plants to over 24,000 customers across the U.K. and achieved a high 4.4-star rating on Trustpilot.
    • Bloombox Club UK is currently on a C$3.9 million (£2.2 million) annual run rate (ARR) and is on target to achieve approximately C$4.5 million (£2.6 million) in gross revenue and approximately C$2.3 million (£1.3 million) in gross margin for its current financial year.

    *November 10th, 2020: On this date, the company announced a partnership with House Plant Shop to launch a new U.S. indoor plant store on PlantX.com.

    The partnership will allow PlantX to offer an extensive plant selection to its U.S. consumer base. House Plant Shop will make all of its products from its California greenhouse available to PlantX customers throughout the U.S.

    Conduct your own research and study this company!

    Best Regards,

    Lior Gantz
    President, WealthResearchGroup.com

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