INNOVATIVE, PREMIUM BEVERAGES: Creating an Emerging Industry Leader!
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There was no turning back once diversified health and wellness, beverage and natural products company, BevCanna Enterprises Inc. (CSE:BEV, OTCQB: BVNNF) finalized its agreement to acquire established beverage company Naturo Group.
The joining together of these two companies is truly an unbeatable combination in the infused beverage space.
With this landmark deal, BevCanna took ownership of Naturo Group’s 40,000-square-foot, HACCP-certified beverage facility (bottling capacity of up to 210 million bottles per annum), 315-acres of cultivatable land, a natural alkaline spring water aquifer, beverage manufacturing equipment, and nationally distributed plant-based mineral and alkaline in-house brand, TRACE, independently valued at nearly $40M as of the January, 2021.
That’s already a ton of added value to the company, but it’s not even the end of the story. In closing the acquisition of Naturo Group, BevCanna also owns Naturo Group’s flagship brand, TRACE, which enjoys a leadership position within the plant-based mineral beverage category.
TRACE products are sold in more than 3,000 Canadian retailers and online. The Company also recently announced its anticipated expansion into key Asia-Pacific markets, with additional international markets on the horizon.
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Along with their nationally distributed plant-based, alkaline and sparkling waters, TRACE is expanding its product selection to nutraceuticals and is incorporating additional nutraceuticals and herbal remedies, including cannabinoids, adaptogens, and nootropics into its products to be sold in domestic and international markets.
Don Wood, an advisory board member of BevCanna and former CEO of Arrowhead Spring Water, described how the combined company and the TRACE product lineup will tap into the burgeoning and lucrative global health and wellness market.
“Consumers continue to flock to health and wellness-focused products, and BevCanna’s wide range, including the innovative TRACE offering, with its proprietary plant-based mineral, alkaline and sparkling beverages, and natural supplements, is a perfect fit for this progressive market,” Mr. Wood explained.
TRACE beverage products are fast sellers that compete successfully among the world’s most well-known and established brands. Adding TRACE products to the company’s already extensive brand offerings will further unlock the company’s potential for growth in name recognition and market share.
Products within the TRACE brand can be described as both innovative and proprietary, along with perfect for the millennial and Generation Z consumers who prioritize mindful, healthy, “better for you” consumables.
In that vein, TRACE beverages are enhanced with organic mineral compounds known as fulvic and humic minerals, which are naturally occurring, derived from the breakdown of plant matter, and highly concentrated sources of trace minerals.
The research supports four key benefits of fulvic and humic minerals:
- Gut health: promote your cells’ ability to let in essential nutrients and keep out the unwanted elements
- Immune function: act as catalysts, helping activate and energize your immune cells
- Cognitive performance: shown to help protect against cognitive degeneration and decline, keeping your mind sharp
- Whole-body wellness: naturally break down harmful substances that may be found in your bloodstream, assisting in their removal from the body
The quality doesn’t get any higher and the benefits can’t get any better; any trace of doubt is eliminated as BevCanna scales up quickly with TRACE.
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