2021’s IPO KITS.COM

    In the past two decades, technology has enabled commerce to transition away from predominantly retail locations and move into the digital realm as well. No one could have predicted that shoppers would be comfortable ordering the selection of products that are now so widely available in 2021 in online platforms, but the trend is strong and getting bigger by the day.

    Finding an industry that is still (1) mostly based on driving to a physical location for the purpose of transacting; and (2) figuring out how to disrupt it is a topic that is on the minds of entrepreneurs around the globe. Today, I want to show you what may be one of the last bastions of retail-to-online disruption that hasn’t been tapped, and there’s even a cherry on top as well!

    Everyone understands the example of how Blockbuster went out of business by the emergence of the likes of Netflix, how Amazon has outcompeted dozens of retail giants, and how many services are now accessed with the click of a finger.

    Finding a disruptor early on is one of the most unique sets of circumstances. However, if one can also find a fragmented industry that is yet to be consolidated in a meaningful manner, the disruptor would have an even clearer path to gathering market penetration, since he wouldn’t be fighting many heavyweight contenders, but thousands of small mom-and-pop operations. The most accretive value-added action of the last decade on the part of management teams of retail giants has been the migration from a transactional business to a subscription business like Netflix executed.

    It took the company 42 years to achieve its first trillion in value, but only 5 months to gain the second trillion in value. That move coincided with the move from 9% to 24% subscription; that’s a massive value creation, in our view.

    I’ve come across dozens of IPOs in my career and I want to show you a company that has already done a lot as a private entity, before going public:

    • Reached the milestone of 65,000 customers with a 94% positive review ratio
    • Served more than 1 million customers, and moving them onto a subscription
    • The company has top-line revenues of CAD$50M in 2019 and is on a run rate of CAD$81M at the end of Q3 2020
    • 69% of the income comes from recurring revenue streams! And more impressively, they are converting these customers to a subscription model, which is the one of the most important action steps that companies have taken in the last decade

    Study and research (CAD: KITS)

    Only 13% of optical glasses and lenses are currently bought online but the company’s target demographics are in the age group that prefers to shop and receive services online. 75% of millennials would rather consume on the Web!

    It’s not only that, but this trend plays right into the modern way of living in so many ways.

    1. 74% of Americans are in need of eye care, most of which because they spend an average of 8.7 hours per day looking at screens. For example, blue light blocking lenses to protect our eyes from those screens are growing an estimated 700%!
    2. It takes approximately 24 days to set up a doctor’s appointment to get your vision tested. But only seconds to do it online.
    3. It takes between 1-3 weeks to receive a shipment of glasses the old way.

    This company was co-founded by the entrepreneur who founded and sold it to EssilorLuxotica (the Italian sunglass giant), earning a 1,145% return upon exit!

    Here’s what does:

    Their giga-factory can handle the production and manufacturing of 2,000 pairs/day and by Q4 2021, it will be able to handle 5,000/day!

    This is a logistical masterpiece, in our opinion, since the fulfillment network can ship 3,500 pairs with NEXT-DAY delivery across North America. Vertically integrating means they control the “rails” of this category. Unlike their competition who outsource their production. When you control the rails you control your value.

    Compared to how this industry currently operates, it’s like cassettes versus the iPod.

    Study this company that is gaining favor with its 600,000 customers, of which 69% return and shop for lenses and new glasses frequently.’s (CAD: KITS) customer acquisition cost is $40. Their lifetime value is rising from $600 to the $700 range and the reason is clear: has found a better way of delivering an essential product.

    Conduct due diligence on the company!

    JOIN A V.I.P SPECIAL ALERTS NEWSLETTER, WHICH NOTIFIES ON MATERIAL PROGRESS KITS.COM (CAD: KITS) MAKES! (CAD: KITS) just went public in January 2021. If you only are researching companies with existing revenues, a robust customer base, and a business model that aims to potentially turn an industry on its head, research this fully!

      We highlight this company because it’s paramount, in our opinion, to showcase its potential:

      1. The company’s management team – between co-founder Roger Hardy (founder of, ex-Goldman Sachs executive Sabrina Liak (the CFO), and Arshil Abdulla (the CTO) – owns 73% of outstanding shares!

      To me, this is a sign that Mr. Hardy (who has already successfully sold an eyewear business) and his team are fully committed to building this company in the years ahead.

      The company’s management team and their significant stake in the success of (CAD: KITS) is only the beginning of the story. The company operates in a fragmented industry, which is important, as I’ll demonstrate below, and it serves a market that is not dominated by online sales yet!

      In other words, not only does this sector not have a monopoly-like dominator (think Google, Amazon, and Apple), but it also lacks a digitized disruptor that has moved the shopping experience online (think Uber, Zoom, and DocuSign).

      The company has generated C$50M in 2019, C$20M in Q3 2020 and it is following the growth of Roger Hardy’s (CEO/founder) previous company,, and that is encouraging!

      Conduct your due diligence on!

      The company has generated C$50M in 2019, C$20M in Q3 2020 and it is following the growth of Roger Hardy’s (CEO/founder) previous company,, and that is encouraging!

      Conduct your due diligence on!

      OUR NEWSLETTER COVERS A MULTITUDE OF MARKET INSIGHTS, ECONOMIC ANALYSIS AND FINANCIAL EDUCATION; JOIN THOUSANDS OF EXISTING READERS, WHO ENJOY OUR PUBLICATIONS FOR FREE! utilizes technology, when it comes to its vision tools, telemedicine, virtual fitting, and doesn’t carry excess “baggage” or excess weight like companies that are attempting to switch from bricks and mortar to online orders; it was born in the digital age and for it, in our opinion, since its business is 100% online!

        Because the average order size on its website is $150 and it has a 28% margin, which the company states could grow to between 35% and 40% as efficiencies are implemented, along with scaling, the adjusted EBIDTA for 2019 was 15%!

        Couple the subscription model the company is executing with the sale of lenses and you’ll realize there’s a potential to upsell additional desired items to existing platform participants from – this may be a recipe for growth.

        The average cost of a pair of frames (not the lenses themselves, but just the frames) is $231 in the United States. The average cost of a pair of basic single-vision lenses is $112, while progressive, no-line lenses can run twice that amount. offers competitive pricing and has free next-day delivery. With so many restrictions imposed upon stores and with eye care being an essential product, the company’s lightweight and high-volume business strategy seems ideal for today’s landscape.

        Check this out:

        The Vision Council estimates that about three-fourths of adults (approximately 126 million people) in the U.S. use some form of vision correction. Out of those adults, roughly two-thirds of them, wear eyeglasses.

        An innovator that digitizes the eyewear shopping experience while reducing costs, thus passing on the savings to the customers (much like Amazon did with books and then thousands of other products), makes sense. enables customers to purchase designer-quality eyeglasses, sunglasses, and contact lenses online at generally more affordable prices than you’d get in a local shop. This, as we see it, is worth conducting research on! took some of its cues from Amazon with fast, free shipping and a subscription model that mimics Amazon Prime by leveraging a deep-discount, e-commerce, subscription-based platform that inspires customer loyalty and repeat business.

        In the furniture market, where it was just assumed that customers would buy locally until recently, a similar transformation has occurred. E-commerce platform Wayfair now dominates the online furniture market – and it’s no coincidence that Wayfair also offers deep cost savings along with fast and free shipping. appears to seek the same trajectory as Wayfair, and its platform is changing what people thought was possible in e-commerce. For instance, the Website currently offers a “virtual try-on” with some of the frames in its assortment, and is preparing to release an online optical exam.

        Look at the above projections, provided by’s management team and compare them to the company’s present-day market cap.

        You’re looking at a company with 69% recurring sales and over 600k customers, where a customer costs them $40 to reach and they spend an average of $600!

        Their factory can manufacture 2,000 pairs per day, scaling to 5,000, and the fulfillment center can deliver 3,500 pairs in next-day shipments.

        This is the future, in our opinion. The improvements in the shopper experience are noticeable.

        Research this company


        Please use our site as a place to get ideas but never make an investment decision regarding any content contained on our site, videos, or publications.

        Privacy Policy

        What information do we collect?

        We collect information from you when you register on our site or subscribe to our newsletter.
When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address, mailing address or phone number. You may, however, visit our site anonymously.

        What do we use your information for?

        Any of the information we collect from you may be used in one of the following ways:

        • To personalize your experience (your information helps us to better respond to your individual needs)
        • To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you)
        • To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs)

        We may contact you for marketing purposes:

        • To administer a contest, promotion, survey or other site feature
        • To send periodic emails

        The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

        If you decide to opt-in to our mailing list, you will receive emails that may include company news, updates, related product or service information, etc.

        Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

        How do we protect your information?

        We implement a variety of security measures to maintain the safety of your personal information when you access your personal information.

        Do we use cookies?

        We do not use cookies.

        Do we disclose any information to outside parties?

        We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

        California Online Privacy Protection Act Compliance

        Because we value your privacy we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent.

        As part of the California Online Privacy Protection Act, all users of our site may make any changes to their information at any time by logging into their control panel and going to the ‘Edit Profile’ page.

        Children’s Online Privacy Protection Act Compliance

        We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

        Your Consent

        By using our site, you consent to our privacy policy.

        Changes to our Privacy Policy
If we decide to change our privacy policy, we will post those changes on this page, and/or update the Privacy Policy modification date below.


        We are paid advertisers through any one or several of the following entities, which entities are controlled by the same owners and other owners in varying percentages: (a) Future Money Trends, LLC, (b) Gold Standard Media, LLC; Gold Standard Media, LLC,, LLC, Wealth Research Group, LLC, Portfolio Wealth Global, LLC, Wallace Hill Partners, Ltd (hereafter collectively referred to as “we”, “our”, “us”, or “FMT”). As advertisers, we are publishers of publicly disseminated information on behalf of our clients, publicly traded companies, or non-affiliate third party shareholders of various issuers. As reiterated below, do not base an investment decision on any of the contents of our Publications.

        Conformity with Anti-Touting Statute – Section 17(b) of the Securities Act of 1933

        We receive either monetary or securities compensation for our services in conformity with the anti-touting statute under the federal securities laws, Section 17(b) of the Securities Act of 1933, as amended (“Securities Act”), and requires publishers to provide full disclosure of their compensation, as provided for in Section 17(b) as follows:
        “It shall be unlawful for any person, by the use of any means or instruments of transportation or communication in interstate commerce or by the use of the mails, to publish, give publicity to, or circulate any notice, circular, advertisement, newspaper, article, letter, investment service, or communication which, though not purporting to offer a security for sale, describes such security for a consideration received or to be received, directly or indirectly, from an issuer, underwriter, or dealer, without fully disclosing the receipt, whether past or prospective, of such consideration and the amount thereof.”

        Do Not Use Any Information in Our Publications to Make an Investment Decision

        There is no information on our website or distributed otherwise that should be used as the basis for an investment decision.


        We do not act, directly or indirectly, in the capacity of any of the following and you should not construe our activities as involving any of the following: (a) investment advisor; (b) broker dealer; (c) broker; (d) dealer; (e) stock recommender; (f) stock picker; (g) finder; (h) securities trading expert; (i) financial planner; (j) engaging in the offer and sale of securities; (k) securities analyst; (l) financial analyst; (m) providing price targets or buy or sell recommendations.


        We receive cash or stock consideration from Issuers or third-party shareholders. With respect to third party shareholders, please be advised that the SEC has interpreted compensation paid to an investor relations firm from Third Party Shareholders, is considered to have emanated from the Issuer itself. As such, any shares received from a Third Party Shareholder under such circumstances must comply with the applicable holding periods under Rule 144 of the Securities Act since such stock issuances would be considered an issuance by the Issuer and therefore restricted.


        Our activities involve multiple potential and/or actual conflicts of interest, since we receive monetary or securities compensation in the very securities we are promoting, and shortly after we receive the securities compensation, we may promote the securities and sell the securities. The third party shareholder from which we receive compensation also has an actual conflict of interest since he or she or it is paying us securities compensation for promotion services and such non-affiliate third party shareholder may sell other shares held while we are promoting the issuer that issues the stock held by such third party shareholder.


        Note the following regarding our trading activities and securities compensation:

        • We routinely sell the securities before, during and after dissemination of the Publication.
        • Our buying and selling activities may result in increases in the total trading volume of the securities, which may prove advantageous to our selling activities.
        • Our buying and selling activities may result in the investing public having to sell at lower trading process, especially if we are selling material amounts of shares.

        There are no implied or express warranties regarding the contents of our Publications.

        • The contents of each publication may be distributed, as follows:
        • Through our Publications as identified above.
        • Sent directly to your email
        • Sent to addresses on email lists
        • YouTube Channels.
        • Re-published by our entity, Gold Standard Media, and sent to select email lists and YouTube Channels booked and scheduled by Gold Standard Media

        The Company’s publications often pertain to gold and mining stocks, which discuss a direct relationship between the price of gold or silver and the stock price of a gold or silver mining stock. We discuss with respect to various issuers that there is a relationship between the price of gold or silver to the stock price of a gold or silver mining stock, i.e. that the higher the price of gold or silver, the higher the price of the stock. You should use extreme caution in adopting any such conclusions, because such statements do not account for any of the following factors:

        • The stage of mining that the public company is engaged in, i.e. whether they are simply an exploration company and have not entered actual mining operations.
        • Whether the current financial condition of the mining company permits such company to have the necessary capital to conduct exploration and/or mining activities.
        • The need for financing for exploration and/or mining activities and the possible inability to obtain such financing at all or on acceptable terms or that does not cause significant dilution to shareholders’ interests.
        • Estimates of proven and probable reserves and mineralized material are subject to significant uncertainty, including a determination that the estimated reserves of mineralized material become uneconomical.
        • Status of the worldwide economy
        • Development of mineral properties is inherently risky and could lead to unproductive properties and is subject to the ability of the mining operator obtaining the necessary capital investments
        • Whether additional exploration is required if reserves are not located on already acquired properties, which would negatively impact the financial condition of such gold or silver company or properties or mining operations
        • Failure to comply with regulatory requirements
Whether the public company is a development stage company
          Mining operations are subject to the risks of increasing operating and capital risks that adversely affect results of operations
        • Potential delays, cost overruns, shortages of material or labor, construction defects

        Readers should view statements that state that stock prices will be track gold or silver prices with extreme caution and do their research into the Issuer’s or operator’s financial performance, estimated exploration, extraction and production costs, financial condition, stage of exploration and mining, whether its operations are contingent upon financing. Mining operations are subject to innumerable risks and high rates of failure and create a direct relationship between the price of gold or silver and a gold or silver public company in the absence of other factors is misleading, i.e. stage of exploration or mining, financial condition, all operations contingent on financing, high rate of failure of mining operations.

        Accordingly, do not rely upon any claimed relationship between the price of gold and silver and the stock price of a gold and/or silver company, and conduct your own research using reliable sources.

        Statements contained in our publications that discuss increases in stock prices of mining stocks over a specified period of time that we do designate reflects an arbitrary period of time and does not take into consideration the inherent and specific risk of mining ventures and possible price volatility of a mining stock. Therefore, these statements should not be relied upon. Do your own research from reliable sources. The foregoing also applies to statements in our publication regarding mining test results and their implications, and references to individuals or entities making significant investments in the companies being profiled. Conduct research from reliable sources, including public reports filed by the mining company with regulatory authorities.


        Many of the securities we profile are considered penny stocks. Penny stocks inherently involve high risk and price volatility. You may lose your entire investment in any penny stock that you invest in. You should be review the following risks of a penny stock investment, including as applicable to us: (a) we receive monetary or securities compensation from persons that claim they are a non-affiliate shareholder or an issuer; however, we conduct no due diligence whatsoever to determine whether in fact they are a non-affiliate; (b) there is an inherent conflict of interest between our information dissemination services involving various issuers and our receipt of compensation from those same issuers; (c) we may buy and sell securities in the securities that we provide information dissemination services, which may cause significant volatility in the issuer’s stock, price declines from our selling activities, permit us to make substantial profits while we are disseminating profiles or information about the issuer, yet may result in a diminished value to the stock for investors; (c) we conduct no due diligence on the content of our Publications; (d) Penny stocks are subject to the SEC’s penny stock rules and subject broker-dealers to customer suitability rules and other requirements, which may lead to low volume in the securities and/or difficulties in selling the shares; (e) penny stocks are often thinly traded or have low trading volume, which may lead to difficulties in selling your securities and extreme price volatility; (f) many of the penny stocks we profile or provide information about are subject to intense competition, extreme regulatory oversight and inadequate financing to pursue their operational plan; (g) the issuer profiles and information we provide is wholly insufficient to formulate an investment decision and should not be used in any way as a basis for making an investment decision and, at the most, it should be used a starting point from which you conduct an in-depth investigation of the issuer from available public sources, such as, www,,, and other available public sources as well as consulting with your financial professional, investment adviser, registered representative with a registered securities broker-dealer; (h) we urge you to conduct an in-depth investigation of the issuer from the above or other available sources, especially because we only present positive information, which is an insufficient basis to invest in any stock, yet alone a penny stock; accordingly, you should proceed with such investigation to determine, among other things, information pertaining to the issuer’s financial condition, operations, business model, and risks involved in the issuer’s business; (i) the issuers we profile may have negative signs on the website (i.e. Stop Sign, No Information, Limited Information, Caveat Emptor), which you should determine from entering the symbol of the stock profiled into the website; (j) you should determine whether the issuer we profile or provide information about is a development stage company, which is subject to the risks of a development stage company in a similar such business, including difficulties in obtaining financing for operations and future growth; (k) because we only present positive information regarding an issuer, ; you should conduct an in-depth investigation of any possible negative factors regarding such issuer; (l) our information is “as is” and you your use of the information is at your own risk and such information may change at any time and it is not based upon any verification or due diligence of the statements made; (m) we state that profiled stocks are consistent with future economic trends; however, future economic trends or analysis has its own limitations, including: (i) due to the complexity of economic analysis as well as the individual financial and operational characteristics of an individual issuer, such economic trends or predictions may amount to nothing more than speculation; (ii) consumers, producers, investors, borrowers, lenders and government may react in unforeseen ways and be affected by behavioral biases; (iii) human and social factors may outweigh future economic trends and predictions that we state may or will occur; (iv) clear cut economic predictions have their limitations in that they do not account for the fundamental uncertainty in economic life, as well as ordinary life; (v) economic trends may be disrupted by sudden jumps, disruptions or other factors that are not accounted for in such economic trends analysis; in other words, past or present data predicting future economic trends may become irrelevant in light of fully new circumstances and situations in which uncertainty becomes reality rather than of predictive economic quality; (vi) if the trends involves a single result, it ignores all other scenarios that may be crucial to make a decision in the event of various contingencies; (n) the information we disseminate about issuers contain forward looking statements, i.e. statements or discussions that constitute predictions, expectations, beliefs, plans, estimates, projections as indicated by such words as “expects”, “will”, “anticipates”, “estimates; therefore, you should proceed with extreme caution in relying upon such statements and conduct a full investigation into any such forward looking statements; (o) forward looking statements are limited to the time period in which they are made and we do not undertake to update forward looking statements that may change at any time; and (p) we make statements in our profiles that an issuer’s stock price has increased over a certain period of time; however, these statements only reflects an arbitrary period of time, and is of little or no predictive or analytical quality.


        On January/19/2021, in connection with our agreement with KITS EYECARE LTD., we received USD $350,000, from KITS EYECARE LTD. On January/19/2021, in connection with our agreement with KITS EYECARE LTD. we received CAD $350,000, from KITS EYECARE LTD. On (January/19/2021) we purchased 41,000 Common Stock Shares (or CAD$350,000) of KITS EYECARE LTD. through a private placement.