The optimal investment environment is one of forced demand. Cannabis is going through its Forced Demand period, and the mother lode in these types of situations is investing in companies that are focusing on creating a brand.
30 years ago, there was no awareness of fitness and health food in most places. People weren’t even drinking diet soda, not to mention living an eco-friendly, green, health-conscious lifestyle. It was a very different world back then, and things have changed dramatically.