Being first to market is an undeniable competitive advantage in any field, and the ever-growing legalized cannabis industry is no exception to this.
It’s unfortunate, but true: most investors only take a stake in their home country’s economy, which is a grave error because a truly diversified portfolio is international in scope.
Across the planet, the cannabis industry is rapidly expanding into new frontiers like we’ve never witnessed before. The U.S. midterm elections brought us three more states with legalized marijuana, and now believe it or not, 80 million Americans now have legal access to recreational marijuana, medical marijuana, or both.
Fortunes are made most assuredly when specific procedures are set in motion, as to bring about such durable competitive advantages to a dominating business that it becomes nearly impossible to eliminate the leader.
The North American cannabis market is on fire, indeed. It’s a tough industry to operate in because you must have a tremendous advantage, a critical edge over your peers, in order to succeed.