The world’s hungrier than ever for meat alternatives, especially in the era of a global pandemic. Raising awareness of vegan food choices is a win-win as it not only enhances revenues for leading-edge companies in the space, but also empowers consumers to engage in healthier, more mindful life choices.
At the forefront of this emerging grassroots movement is the plant-based food technology specialist and vegan butcher known as the Very Good Food Co. (CSE:VERY, OTC:VRYYF).
This company is proof positive that healthy foods can be highly lucrative as Very Good Food raked in $1,100,816 million in second-quarter revenues this year. Incredibly, that’s an increase of 395% year-over-year and 225% quarter-over-quarter. Plus, the company recorded a gross profit margin of 42% over a six-month period.
But again, it’s not only about profits and revenues. Very Good Food is dedicated to raising awareness while also enhancing shareholder value. To this end, the company is pleased to announce a charitable partnership with The Pamela Anderson Foundation to raise awareness for plant-based diets and animal rights.
This is a highly respected, registered not-for-profit organization that has received recognition and numerous awards for its charitable efforts including: The International People’s Choice Award, The Linda McCartney Award, The Sam Simon Award and The Spirit Award.
“Baywatch” star Pamela Anderson is a long-time celebrity actor and animal-rights advocate who is proud to team up with this up-and-coming Canadian/global vegan butcher shop to spread awareness of animal rights and encourage plant-based diets.
“It is a thrill to have my Foundation associated with a butcher: a 21st century butcher who uses technology to create plant foods that help animals, human health, and our planet,” Ms. Anderson commented.
Also glad to collaborate for this important initiative is Very Good Food CEO Mitchell Scott, who said, “We’re really excited to be able to do our part to support The Pamela Anderson Foundation in its efforts to spread awareness for animal rights, and to encourage plant-based diets.”
Mr. Scott also alluded to Ms. Anderson’s enduring popularity on social media: “With such a massive platform, including over 1 million followers on Instagram, Pamela is a powerful change-agent, and we’re honored to have The Very Good Butchers brand be featured as part of her campaign.”
Speaking of Instagram, Very Good Food just revealed on that platform that throughout October they’re offering customers a discount code (PAMELA) for 10% off their online orders. From those sales, they’ll be giving 25% of the proceeds back to The Pamela Anderson Foundation.
It’s a perfect way to add star power to an already popular brand in the plant-based foods space – with Pamela Anderson on board for a great cause, this is a win-win for Very Good Food and for mindful consumers worldwide.
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